Get Smart Vs. The Mummy

Nowadays, website is commonly used as the promotional tool in various marketing activities. Marketers enjoy using the website to promote its products and communicate with its target audience. In fact, people would browse different webpage daily and one of the popular types should be the official websites of different new film. However, people rarely read the webpages word by word, they scan the pages and pick out the key point. So, a good web design is very important and it directly affects the page view and page visit of the website.

Recently, the design of 2 official webpages are quite outstanding, they are “Get Smart” and “The Mummy – Tomb of the Dragon Emperor”. The navigation and content of these webpages are quite similar, and after go through these webpages, we may find that they have put lot of effort on the interaction and animation effects.

Here are the successful elements of these 2 webpages:

Good web design & features

• A simple layout with simpler pages that are presented in a straightforward
• Entry page fit within standard browser window
• No need to scroll sideways
  

The Mummy Homepage & Get Smart Homepage

• With a stylish and appropriate background that make the webpages look smart and clear (both background pictures are related to the film)
• No junky advertising appeared on the webpages, and no meaningless pictures and advertising on the first page
• Less text on the webpages

Menu Bar of The Mummy & Get Smart

• With clear menu bar for both webpages
• With Appropriate multimedia content formats (text, graphics, photographs, video and audio)

The Mummy game & Get Smart Game

• With 3D / animation effects to grasp attention
• All pages are working smoothly and loading time is reasonable

In order to add interest to the webpages and make it more interaction, related game was designed for the audience of each film, it takes time to load the game, and however, the loading time for the "Get Smart game" is too long. As we all know that most of the users are impatient, they are not willing to spend time on waiting, so, besides the layout and features design, the control of the loading time is very important too.

References:

• © Copyright 2005 - 2008 Bitochon Technologies
  < http://www.bitochon.com/webdesign/gooddesign.cfm > viewed on Jun 10
• Copyright © 2008 Universal Studios
  < http://www.themummy.com/ > viewed on Jun 10
• TM & © 2008 Warner Bros. Entertainment INC.
  < http://getsmartmovie.warnerbros.com/ > viewed on Jun 10