ViVi @ IPD: Everyone know Disney

Everyday different companies are competing for your attention. No matter big or small company, they are trying to use their corporate image to grasp the attention, gain the reputation and money from the customer. Actually a good corporate image definitely is a weapon for marketers to fight against the competitors. In order to success in the marketing battle, the corporate image would be the vital and critical factor in all business.

Key elements of the corporate identity:

logo or symbol
corporate signatures
nomenclature structure
typography corporate color palette

Disney is one of the most famous companies throughout the world. Its corporate image has been built up for a very long period of time, and hardly sticks into people’s mind. Its logo is one of the key factors of the corporate image.

Little bit different from other company’s logo, based on different product or campaign, the color of the Disney logo will be changed and won’t be the same for every time. However, the sizes, scale of logo and font type are the same for each project. The consistency of the logo placement strengthens the corporate image of Disney.

Logo - Disney Radio AM1310